He Didn't Go to Business School for Nothin.
Why the jubilation? you might ask. Why would a family of serious foodies celebrate a totally blandified, pseudo Italian, tackily decorated, mass-marketed pop-up dining establishment like the Olive Garden? To which I would respond, GOOD QUESTION.
I could whip up a long answer about the constraints of dining with a feisty two year old, or the pre-menstrual siren-like lure of all-you-can-eat breadsticks. But the real reason we are celebrating our visit to the OG is simply because we actually got in.
In city with a freakishly high ratio of phenomenal restaurants to year-round residents, the wild success of the Olive Garden has been somewhat of a mystery to us. The parking lot is always filled to overflowing, and the line outside the door, in any iteration of Maine weather, resembles an LA red carpet premiere. Certainly the masses knew something we did not about the treasures awaiting beyond the grapevine-encrusted threshhold. Having never been to an Olive Garden, our interest was piqued. We knew we needed to see for ourselves.
Alas, our repeated attempts to dine at the OG were denied. Snotty teenage hostesses with delusions of Sardi's grandeur offered us hour-plus waits or a takeout menu and reminded us of the merits of "call-ahead seating" as they shooed us past the throngs of patiently waiting pasta-lovers on our way to the parking lot. Our disastrous failure to dine at the Olive Garden during our first 6 months as Maine residents breeded a near-obsession with actually accomplishing this dubious goal. Nonetheless, we never made it past the hostess. Until today.
I wish I could say that our entrees were surprisingly innovative or delectable, but I'm afraid I can only say what I'm sure you already know to be true -- that they were just... fine. The service, while not smashing, was certainly... adequate. The entire experience was pleasant enough, but nothing to write home about, and certainly nothing we'd ever wait sixty, or even sixteen, minutes for under any circumstance. Our insatiable curiousity had been quelled. The beast was at rest.
But why the wild success?
Mr. MarthaWho, over his parmesan encrusted tilapia, made a compelling case that the Olive Garden is a business that simply knows its constituency. That they've done a damn fine job of researching and understanding their market. He pointed out, among other things, the double size portions, the "bottomless" salad and breadsticks, and -- perhaps most appallingly -- the fact that our well-padded, indestructible wooden rolling chairs were about 1.5 times the size of a normal restaurant chair. In a time where 60% of Americans are battling obesity, the Olive Garden has made it OK to come out and eat an oversize (bottomless, even!) portion, in an oversize chair built to withstand the weight of the Eiffel Tower, while teenage servers gleefully shred cheese on anything not nailed down. The fact that the OG succeeds as a PASTA joint in this carb-wary Atkins-obsessed era is also seemingly worthy of admiration.
Mr. MarthaWho makes a good point. Perhaps the marketing strategy behind this gluttonous fantasyworld is the Olive Garden's biggest success story of them all.
Now, can anyone explan WTF "call-ahead seating" is???